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How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts [Podcast]
He’s had countless successes, but he manages to keep a handle on what counts.
He also has a lot of wisdom that every marketer would be keen to keep in mind: If you want to be a leader, influence people in a positive direction. The worst day of your life is also the best day of your life because it changes everything. Write down your goals. Relationships do not exist without trust. Every successful leader has had a different path to that success.
You might wonder, what does all this have to do with marketing? Plenty. On the subject of avoiding marketing pitfalls, Eric says, “Don’t watch out for it. Race into it. You see the eye of the storm? Run to it. This could be a parenting tip…and you can say this about brand marketing, you can say this about your digital persona. My children never did anything because I said to. They watched…. It’s painful for me to watch my kids touch a fire as it is for any parent, but if I don’t, then we’ll never learn.”
The art of authentic branding, then, is to explore being yourself and sharing your mistakes along the way.
