OnTechWorld
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Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts [Podcast]
Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally…
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How to Add Audio Content to Your Marketing Strategy
Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you’re not doing…
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Google’s Guide to User-Generated Content [Infographic]
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their…
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Why People Opt Out of (And In to) Mobile Notifications From Brands
People say the top reasons they opt out of notifications from brands’ mobile apps are because messaging is too frequent…
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How Americans Feel About Brand Email Newsletters
Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but…
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Three Costly Customer Experience Mistakes to Avoid
Where do you start when crafting your organization’s CX? It helps to know what errors other companies are making. This…
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How to Pick the Right Website Color Scheme [Infographic]
This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination. Read the full article at…
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Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3)
In the digital age, it’s vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw…
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10 Essential Skills for Salespeople [Infographic]
This infographic from RAIN Group looks at 10 skills that can help engage prospects, lead potential buyers through the purchasing…
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Instagram Stories: 2021 Benchmarks and Trends
Businesses with large followings on Instagram more than doubled their use of the social network’s stories feature in 2021, according…
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