OnTechWorld
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Top 3 B2B Marketing Predictions for 2022
Is there even a “normal” to go back in 2022? For B2B marketing, likely not, because digitization and changes in…
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Navigating Brand Response Advertising in 2022
Brand response and increasing the bottom line no longer have to be mutually exclusive. Brand response advertising combines the best…
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The Traits of B2B Firms With Exceptional Marketing and Sales Performance
B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such…
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Five Ways to Improve Content Quality Signals on Landing Pages
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank…
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Marketer Survey: 5 Social Media Trends to Watch in 2022 [Infographic]
Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the…
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2022 Marketing Predictions for an Increasingly Digital World
2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022,…
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How to Stop Shiny-Object Syndrome in B2B Marketing (Article 2 of 3)
New marketing platforms pop up every day, but every shiny new tactic isn’t necessarily right for your company. Our second…
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The State of Creative Operations in 2021 [Infographic]
Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads,…
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The Top Areas of B2B Marketing-Sales Alignment That Need Improvement
B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas…
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Reduce Customer Churn and Maximize Revenue: It’s Time to Let AI Do the Work
Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the…
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