OnTechWorld
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Top 5 Advertising Trends to Watch Right Now
The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new…
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Global Ad Spend 2021-2022: Where Budgets Are Going
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021,…
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Eight Lessons Learned From Giving 100+ Webinars
Webinars are more prevalent than ever, and that won’t change any time soon. To reduce hiccups and improve the experience…
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Brand Voice in 2021: More Important and More Difficult [Infographic]
Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone…
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The World Is Looking for Thought Leaders. Could You Be One of Them?
Standing for something is good for business these days. But how do you go beyond merely sharing company values to…
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Growth, Brand, and Retention Problems? You Might Be Panic Marketing (Article 1 of 3)
If you’re having trouble aligning departments or meeting your goals because you’re always chasing a new marketing buzzword, you could…
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Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer…
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A Look at the Gen Z Audience on LinkedIn
Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. Read the…
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How to Win With CX in the Hybrid World
Interacting with customers remotely is nothing new, but expectations have shifted completely during the pandemic. This article provides a few…
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The ROI Resurgence: How a Year of Virtual Events Made Measuring ROI More Important Than Ever
Industry events were famously difficult to measure ROI for… until they went virtual. Now, marketers can use the lessons learned…
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