OnTechWorld
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The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers
B2B buyers say the sales behaviors that are the biggest deal-breakers are when a salesperson does not understand their business,…
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Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer
We’ve all heard that prospects consume at least 13 pieces of content before making a decision. But does that have…
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The Common Characteristics of Viral TikToks [Infographic]
SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in…
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Building Positive Company Culture While Intentionally Staying Small: Rob Simone on Marketing Smarts
When you create an agency in two days–as Rob Simone did with Summer Friday–you want it to be culturally sustainable.…
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How Email Newsletters Can Fix Marketers’ Content and Trust Problems: Three Sets of Best-Practices
Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build…
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Five Types of Social Media Influencers [Infographic]
This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based…
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The Anatomy of a Great Business Website
People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies. Read…
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Maintaining Morale: Nine Tips to Keep Employees Happy and Engaged When Things Feel Out of Control
The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in…
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Great CX Calls for New Strategies and Stronger Collaboration
Great digital CX is the name of the game in B2B right now. So how do you achieve it? It…
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Budgeting for 2022: Marketers’ Email Spend Plans
Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent…
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