OnTechWorld
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What Neuroscience Tells Us About Social Media Marketing
Social media is a great way to market to your entire audience, right? It might seem that way, but social…
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Five Great Sales Follow-Up Email Subject Lines [Infographic]
This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore. Read the full article at…
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The Industries Americans Say Are Least Trustworthy
Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over…
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The Features Marketers Look for in Automation Platforms
Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other…
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Providing Quantitative Feedback to Creatives Is ‘Mission Critical’: CMOs Offer Five Tips
KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs…
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A Quick Guide to Selecting the Right Hashtags [Infographic]
This piece looks at how you can find an effective combination of hashtags by looking for ones that are active,…
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Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts [Podcast]
Sometimes strategic marketing means putting your budget somewhere that isn’t your own products. FoodStory Brands CMO Jay Whitney recounts his…
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Your Guide to Co-Marketing
You don’t have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified…
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Six Tips for Getting Started With B2B Social Media Advertising [Infographic]
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising. Read the full…
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The Top Challenges Marketers Face in Executing Data-Driven Strategies
Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to…
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