OnTechWorld
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Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn’t have to be…
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Three Ways to Get More PR for Your Business
You know you’ve got the best service around. But does anyone else know it? Check out these three tips to…
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The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides…
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Seven Pillars of B2B Brand Reputation Management
“Oh, that company? I hear it’s shady…” Don’t let that happen to you! Consistent vigilance over your media mentions can…
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The Life of a Social Media Manager [Infographic]
This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how…
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How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson…
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The Top Three Ingredients of a Smart B2B2C Marketing Strategy
What we marketers call a business-to-business-to-consumer (B2B2C) model–having not only businesses but also their consumers as marketing audiences–can be daunting…
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The Most Commonly Tattooed Brands [Infographic]
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram…
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The Digital Activities Marketers Are Excelling At and Struggling With
Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but…
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Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It
“Earth Day every day!” they always said in elementary school. We were enthusiasts then, but it’s easy to get bogged…
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