OnTechWorld
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Three Marketing Metrics to Stop Tracking–And What to Measure Instead
Marketers love metrics, but they don’t always track the ones that bring the most value to their company. Here are…
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27 Useful Tools for Managing and Growing Your Blog [Infographic]
This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster. Read the full…
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SEO, Sleeping Outside, and Super Tuscan Wine: Wil Reynolds on Marketing Smarts [Podcast]
The cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the…
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Eight SEO Strategies to Consider for 2022 [Infographic]
How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on…
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The Big Gap Between Channel Ad Spend and Channel Consumption
The share of ad spend going towards TV and social media next year is expected to be twice as high…
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Compete or Cooperate: What Should Marketing and Sales Teams Do?
The key to finding an effective solution to divisions between Sales and Marketing is to understand what’s causing conflict in…
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How to Prepare for Marketing’s Flexible Future: Automated Marketing Processes
Everyone knows that automated processes have become necessary for enterprises. But marketing automation isn’t only about having the right technologies;…
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What B2B Executives Want From Thought Leadership Content
B2B decision-makers prefer thought leadership content that isn’t salesy and that has a human tone and a clear point of…
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Five SMS Campaigns for B2B Marketers to Try
B2B marketers may love email, but it can take a while for prospects to open one, even if they’re interested.…
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Six Key Criteria for Market Segmentation [Infographic]
This infographic from Semrush explores six key criteria that are often utilized for market segmentation: geographic, demographic, psychographic, behavioral, media,…
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