OnTechWorld
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How Senior Marketers Set Their Budgets
The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based…
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You Don’t Close a Deal, You Open a Relationship
Today’s business is no longer about getting new logos and ringing the sales bell–it’s about keeping the customers you have.…
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Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success
Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the…
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The Top Areas Where Martech Tools Could Be Improved
Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations,…
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Why B2B Brands Face Unique–and Sometimes Self-Inflicted–Email Deliverability Challenges
Email deliverability can feel out of your control–particularly for B2B brands, which operate in unique ways that can affect inbox…
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Four Hiring Trends Marketing Managers Need to Know [Infographic]
This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand…
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The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]
Upcoming B2B Forum speaker Mitch Joel talks about “The Great Compression” of business technology, the future of remote work, branding…
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Website Conversion Trends Every Marketing Professional Should Know About
The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But…
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The Pros and Cons of Automation for Small Businesses [Infographic]
Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for…
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Does Including Video on Site Landing Pages Boost Conversions?
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to…
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