OnTechWorld
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Four Digital Marketing Lead Gen Tactics Not to Give Up On
Digital marketing consists of so many tactics that it can be hard to tell what’s working–which may be why many…
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The Top Tactics for Generating High-Quality B2B Leads
B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of…
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How to Trim Your Out-of-Control Martech Stack
You ever wake up one day and realize that your martech stack is completely out of control? Here’s what may…
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Five Problems That Drive Customer Churn [Infographic]
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough…
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How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts [Podcast]
Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how…
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Your B2B Website Power Page: Seven Must-Have Ingredients
Eye of newt… scale of dragon… whoops, wrong recipe. You want to know what goes into a power page–the top-ranking…
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Four Ways Conversational AI Can Boost Conversions [Infographic]
Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and…
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The Martech Solutions Marketers Can’t Live Without
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can’t live without,…
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The Importance of B2B Communities: What’s in It for Marketers?
Taking customer feedback on social media can be brutal. It’s like standing on a stage getting hit by flying vegetables.…
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Four Ways to Amplify Your Media Relations
Working in PR and media relations means no day will ever be the same, so it’s imperative that you roll…
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