OnTechWorld
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Engagement Trends for Four Major Social Networks [Infographic]
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram,…
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CMO, the Toughest Job in the World: Jamie Gier on Marketing Smarts [Podcast]
Jamie Gier joins us for this episode of Marketing Smarts to talk about what the event industry looks like in…
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What Is Curated Content? Eight Things to Know [Infographic]
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can…
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LinkedIn Data on Marketing Jobs: ‘The Great Reshuffle’ Is Real
The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research…
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It’s Time the Communications Department Is Seen as a Revenue Generator
PR seems firmly tied up in a company’s brand reputation vs. money-making ventures. But that perception needs to change, argues…
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How Creative Digital Experiences Will Save Us When Third-Party Cookies Crumble
When cookies are no more, we’ll need to get data directly from customers. The best way to do that? Offer…
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How Employers Can Foster a Stronger Culture and Reduce Burnout
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a…
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How to Take a Demand-Generation-Driven Approach to Content Marketing
How do you know you’ve created a great piece of content? Pageviews? Social shares? Those are nice, but we really…
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Four Social Media Design Trends for 2022 [Infographic]
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel…
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More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates
Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But…
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