OnTechWorld
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Creative Best Practices for TikTok [Infographic]
Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct…
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The Top Benefits of a Data-Driven B2B Demand Gen Strategy
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences,…
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How to Align Content to the Buyer’s Journey for Increased Conversions
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your…
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Four Things You Should Know About Email List Validation
You’ve obtained a prospect’s email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce…
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The State of B2B Marketing Training
B2B marketers are participating in professional training, but too often it’s not helping them improve business results, according to recent…
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Does Your Website Really Need That? Five Elements to Rethink
Remember the early days of the Web when we’d throw everything possible onto a website just because we could (RIP…
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Adapting Marketing Measurement to a Post-Cookie World [Infographic]
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality. Read the full article at MarketingProfs
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Seven Results-Driven Paid Strategies for B2B Marketing
You’ve been throwing free content at people, and they’re not engaging with it. You’re exhausted. Your CEO agrees: It’s time…
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A New Approach to Social Media: Aaron Templer on Marketing Smarts [Podcast]
It’s time for marketers to approach social media in a new way. According to Aaron Templer, the way we’ve been…
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12 Tech Trends to Watch in 2022 and Beyond [Infographic]
This infographic provides an overview of 12 technology trends and explores why each matters. Read the full article at MarketingProfs
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