OnTechWorld
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How to Create Automated Data Studio Reports for Campaign Performance
Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to…
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CMO Survey: The Biggest Obstacles to Growth in 2022
Chief marketing officers cite talent/labor issues, supply chain issues, and inflation as the biggest potential obstacles to growth in 2022,…
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How Brands Should Engage on Twitter [Infographic]
This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone,…
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Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts [Podcast]
Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of…
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Third-Party Cookies in Chrome Will Soon Be Gone. Are You Ready to Act?
We all know that the death of third-party cookies is imminent. But have we considered how to plan for other…
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Four Ways to Give Your Podcast a Creative Boost [Infographic]
This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to…
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What Engineers Want From Vendor Marketers and Salespeople
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according…
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How to Maximize Your Digital B2B Marketing Strategy With PIM
A product information management system sorts, organizes, and updates your marketing assets for you. Sort of like a sentient library…
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The Art and Science of Email Survey Invitations
Customers don’t tend to abandon surveys in the middle of taking them. The trick to improving response is getting email…
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Sales and Marketing Alignment Initiative? Don’t Forget Your Marketers.
It’s finally here: MarketingProfs’ first-of-its-kind report on the state of B2B marketing training. And the revelations abound! Take a look.…
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