Cloud Computing
-
The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
After two years of major pivots and accelerated digital transformations, brands are taking a close look at the way they…
Read More » -
How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts [Podcast]
He’s had countless successes, but he manages to keep a handle on what counts. He also has a lot of…
Read More » -
How to Use Psychology in E-Commerce [Infographic]
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence…
Read More » -
Three Ways to Get More PR for Your Business
You know you’ve got the best service around. But does anyone else know it? Check out these three tips to…
Read More » -
Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn’t have to be…
Read More » -
The Top Challenges Women Face in Revenue-Generating Roles
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women…
Read More » -
The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides…
Read More » -
Seven Pillars of B2B Brand Reputation Management
“Oh, that company? I hear it’s shady…” Don’t let that happen to you! Consistent vigilance over your media mentions can…
Read More » -
The Life of a Social Media Manager [Infographic]
This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how…
Read More » -
The Top Three Ingredients of a Smart B2B2C Marketing Strategy
What we marketers call a business-to-business-to-consumer (B2B2C) model–having not only businesses but also their consumers as marketing audiences–can be daunting…
Read More »