Content Marketing
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The Top Three Ingredients of a Smart B2B2C Marketing Strategy
What we marketers call a business-to-business-to-consumer (B2B2C) model–having not only businesses but also their consumers as marketing audiences–can be daunting…
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How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson…
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The Digital Activities Marketers Are Excelling At and Struggling With
Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but…
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Four Digital Marketing Lead Gen Tactics Not to Give Up On
Digital marketing consists of so many tactics that it can be hard to tell what’s working–which may be why many…
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Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It
“Earth Day every day!” they always said in elementary school. We were enthusiasts then, but it’s easy to get bogged…
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The Top Tactics for Generating High-Quality B2B Leads
B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of…
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How to Trim Your Out-of-Control Martech Stack
You ever wake up one day and realize that your martech stack is completely out of control? Here’s what may…
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Five Problems That Drive Customer Churn [Infographic]
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough…
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Your B2B Website Power Page: Seven Must-Have Ingredients
Eye of newt… scale of dragon… whoops, wrong recipe. You want to know what goes into a power page–the top-ranking…
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How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts [Podcast]
Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how…
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