Content Marketing
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The Big Gap Between Channel Ad Spend and Channel Consumption
The share of ad spend going towards TV and social media next year is expected to be twice as high…
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Five SMS Campaigns for B2B Marketers to Try
B2B marketers may love email, but it can take a while for prospects to open one, even if they’re interested.…
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What B2B Executives Want From Thought Leadership Content
B2B decision-makers prefer thought leadership content that isn’t salesy and that has a human tone and a clear point of…
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Six Key Criteria for Market Segmentation [Infographic]
This infographic from Semrush explores six key criteria that are often utilized for market segmentation: geographic, demographic, psychographic, behavioral, media,…
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The Incredible Scale of Data Generated Online Every Minute [Infographic]
Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users…
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Six Tips for Generating More Leads With Your Marketing Content
There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response…
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Three Things B2B Marketers Can Learn From B2C Marketing Strategies
Even though B2C and B2B brands operate differently, B2B brands can implement B2C digital marketing strategies to increase revenue and…
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Hybrid-Event Presentations: How to Balance Engagement Across Remote and In-Person Audiences
A hybrid event strategy is more than just livestreaming the presentation room. Remote attendees tend to become distracted, so you…
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The 25 Most Valuable Global Brands in 2021
Apple is the world’s most valuable brand for the ninth consecutive year, according to recent research from Interbrand. Read the…
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Five Ways to Use Empathy for Better B2B Marketing
We usually associate customer empathy with B2C sales and impulse buys, but empathy marketing can be just as effective in…
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