Content Marketing
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Are Businesses Creating and Using Brand Guidelines?
Less than one-third of businesses say they have brand guidelines that are well known and used by most of the…
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How to Make Your Brand’s Storytelling More Compelling
Ideally, the stories you tell in your marketing accentuate the positive, because that’s what gets people to buy. But if…
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15 Leadership Lessons From Female Founders and CEOs [Infographic]
Run toward the hardest problems. It’s OK to ask for help. Opportunities–the good ones–are messy, confusing, and hard to recognize.…
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The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand
Communication between and within company departments is just as important to the customer experience as external communication is. You can…
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Nearly Painless Change Management: Katie Robbert of Trust Insights on Marketing Smarts [Podcast]
MarketingProfs Trust Insights CEO Katie Robbert explains a simple, repeatable process for making organizational change as painless as possible. Read…
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How to Find a Life-Changing Mentor [Infographic]
This infographic explores seven places where you can find a great mentor and looks at four common mentoring styles so…
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The Target CPA Hype Is Real: A Checklist for Marketers
Companies are buzzing about the incredible potential of Google’s Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge…
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How the Pandemic Has Made It Harder to Close B2B Deals
Many B2B sellers say the COVID-19 pandemic has made it more difficult to close deals because buyers have put decisions…
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Why B2B Branding Is More Important Than Ever
Strong branding is now crucial in B2B–especially since digital transformation has accelerated. Here’s how to navigate current market shifts and…
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The State of Content Entrepreneurs: Motivation and Pay Trends
Most content entrepreneurs–people who make money by turning content into revenue streams–say the biggest benefits of their work are lifestyle…
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