Content Marketing
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Four Ways Conversational AI Can Boost Conversions [Infographic]
Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and…
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Four Ways to Amplify Your Media Relations
Working in PR and media relations means no day will ever be the same, so it’s imperative that you roll…
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The Importance of B2B Communities: What’s in It for Marketers?
Taking customer feedback on social media can be brutal. It’s like standing on a stage getting hit by flying vegetables.…
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The Martech Solutions Marketers Can’t Live Without
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can’t live without,…
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Does Using More Hashtags on Instagram Increase Views?
Adding more hashtags to Instagram posts doesn’t tend to help boost views, according to recent research from Social Insider. Read…
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How to Make Sales and Marketing Relationships Last: Four Lessons From Marriage
Although the sales team shouldn’t function exactly like your significant other (at least, we hope not), marketing leaders can learn…
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What Is Marketing Operations? [Infographic]
This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems,…
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The User-Generated Content Advertising Ecosystem [Infographic]
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article…
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Why Omnichannel Is the Way Forward for B2B Marketers
Email, website, chatbot, PPC, Zoom calls… B2B buyers have access to more channels than ever to get information about your…
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Effective Content Writing in 15 Steps
It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down,…
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