Content Marketing
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How to Manage Change (Even in Your Own Career): Meg Kypena on Marketing Smarts [Podcast]
Veteran marketing communications strategist Meg Kypena identifies the skills every marketer needs and shares tips for change management and career…
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LinkedIn Data: The Changing Marketing Jobs Landscape [Infographic]
LinkedIn recorded a 63% jump in the number of marketing jobs posted on the platform in the first half of…
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Three Reasons You Should Start Your Marketing Strategy While Your Product Is Still in Development
Your shiny new product doesn’t have to be ready to go before you start to market it. In fact, it’s…
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Five Strategies to Increase Your Social Media Conversions
For a business to thrive on social media, its social media marketing efforts must be conversion-focused. Here are five ways…
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How Long It Takes to Read the Legal Fine Print on Popular Sites
It would take more than an hour for a person to read the legal fine print for popular online platforms…
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Apple’s Hide My Email: A New Reason to Accept Only Corporate Email Addresses
When Apple rolls out its improved Hide My Email feature this fall, marketers will have to decide whether it’s still…
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B2B US Digital Ad Spend Forecast for 2021-2023
Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research…
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How to Use Email Metrics to Optimize Your Campaigns [Infographic]
This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize…
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Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics
Data analysis does not exist in a vacuum; it is conducted by analysts who bring their inherent subjectivity to the…
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How to Turn Your Organization Into an Innovation Powerhouse: Carla Johnson on Marketing Smarts [Podcast]
Keynote speaker, author, and storyteller Carla Johnson offers insights from her book “RE:Think Innovation: How the World’s Most Prolific Innovators…
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