Content Marketing
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Why Marketers Should Build Consumer Trust Through Product Data
Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building…
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B2B Marketers’ Biggest Lead Gen Challenges
B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to…
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One Tip to Improve On-Page SEO: Use More Mini-Infographics (A Guide)
Often, our online content doesn’t engage readers because they don’t want to read so much text. And that impacts bounces…
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C-Suite Survey: The Top 5 Marketing Org Deficiencies
Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and…
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The (Many) Benefits of Marketing Automation [Infographic]
What’s so great about marketing automation? An infographic from SalesIntel covers some of the many benefits, including saved time, increased…
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Four Marketing Elements Behind the Rise of Dogecoin
Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So…
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Be the Lobster on the Cheese Plate: Author Mark Harari on Marketing Smarts [Podcast]
Marketing veteran Mark Harari talks positioning and crisis communication, and he shares tips from his new book, Lobster on a…
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A 17-Step Process for Creating High-Performing Articles [Infographic]
How exactly do you create an effective piece of content? A recent infographic from Orbit Media Studios outlines an effective…
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Why Do B2B Marketers Need an Agile CMS?
What is an agile content management system? What are its key components? And why is an Agile CMS essential for…
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How to Build a Solid Channel-Partner Marketing Plan
One of the easiest ways to scale your business–and earn more revenue with less effort than it takes to build…
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