Content Marketing
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The Value of a Traditional Marketing Mindset in a Digital World
In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when–the fundamentals–of marketing?…
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10 Interesting B2B Marketing Stats [Infographic]
Did you know that 77% of B2B buyers don’t talk to a salesperson until they have done their own research?…
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Entertaining or Excessive? People’s Perceptions of Various Ad Channels
People of all ages have the most favorable impressions of television and email advertising, according to research from GWI. Read…
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Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard on Marketing Smarts [Podcast]
Brand strategist Nick Westergaard, author of ‘Get Scrappy’ and ‘Brand Now,’ breaks down the process of building a standout brand.…
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Why Social Media Should Leave Your Marketing Department–And Where It Should Go Instead
Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be…
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How to Generate Leads: A (Mostly) Complete Guide for Marketers [Infographic]
Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance.…
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Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing
Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success,…
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Keep It Real: How to Not Over-Automate Email Sequences
In email marketing, there’s a fine line between annoying and intriguing. Too much automation can put you over the edge.…
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How Grammar Mistakes Influence People’s Perceptions of Companies
Most people say their perception of a company changes when they notice that it has made a grammar mistake, according…
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Marketing Growth: How to Optimize Brand and Demand [Infographic]
When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment…
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