Content Marketing
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The Reputations of the 100 Most Visible Corporations
Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris…
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Marketing Growth: How to Optimize Brand and Demand [Infographic]
When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment…
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Is Your Content Working? How to Measure Content Marketing Results
Content marketing is inherently a long-term, cumulative investment; a single piece of content won’t likely lead to a sales increase.…
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‘Be a Quitter Like Me’–Stories, Connections & Books: Bobby Lehew on Marketing Smarts [Podcast]
Fresh off a MarketingProfs webinar, Bobby Lehew joins us to answer questions we didn’t get to in the Q&A. We…
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Why Job Seekers Are Not Accepting Offers [Infographic]
With hiring picking up in the United States, why are some job seekers not accepting offers? According to recent research…
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Why B2B Companies Need Closed-Loop Analytics
Digital marketing has moved toward strategies that provide quantifiable returns on spending. But B2B companies have long sales cycles, and…
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Avoid Marketing Irrelevance: Stop Asking ‘What’s Our Budget?’ and Start Asking ‘What’s Our Revenue Target?’
In today’s world, the traditional role of marketing in business hasn’t just been flipped on its head, it’s been reimagined…
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How to Influence B2B Buyers’ Purchasing Decisions
If you want to influence B2B purchasing decisions, start by uncovering the potential buyer’s full set of concerns and needs,…
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How to Maximize the ROI of Hybrid Events in 2021
Until in-person events return in full force, hybrid is the name of the game. If you’re attending or planning a…
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The Behaviors of ‘Buyer-First’ Salespeople
What does it mean to be a ‘buyer first’ salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400…
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