Content Marketing
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A Six-Step Guide to Conducting a Brand Audit [Infographic]
A brand audit is an in-depth examination of your brand to identify what you’re doing well, spot areas for improvement,…
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What Marketers Need to Know About Clubhouse [Infographic]
Clubhouse, an audio-only social media app, has been getting lots of buzz recently. But what exactly is it, and how…
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Four Tactics to Refresh Your 2021 Email Marketing Strategy
More isn’t always better with your email marketing strategy. The pandemic caused many marketers to follow a mass messaging approach…
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Why You Need to Take Domain Name Security Seriously
Too many companies register multiple domain names–sometimes hundreds or thousands–and then forget about them. Losing track of you online real…
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The Three New Rules of Content Experience
A stellar content experience for your buyers can be transformative–both to their relationship with your company and to your own…
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Marketers’ Biggest Struggles With Freelance Content Creators
Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and…
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If Marketing Is as Critical as Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams?
Modern marketers wear many hats. They’re expected to accomplish numerous tasks, but formal training for most of those tasks doesn’t…
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Ad Retargeting in 2021: Channel, Goal, and KPI Trends
Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring…
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Four Examples of Brilliant B2B Marketing [Infographic]
This recent infographic from LinkedIn Marketing Solutions explores how B2B marketing can be fascinating–and even brilliant–when it’s rooted in human…
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Goodbye Universal Analytics, Hello Google Analytics 4
Differences abound between Google’s Universal Analytics and the recently announced Google Analytics 4. How can marketers make the best use…
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