Content Marketing
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The Top Customer Engagement and Experience Challenges in 2022
Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according…
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How and When to Measure Your Brand’s Health
Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see…
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Engagement Trends for Four Major Social Networks [Infographic]
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram,…
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Heads Up, B2B Marketers: Data Rights Aren’t Just a Consumer Issue
Complying with customer data rights doesn’t mean just checking a few boxes and moving on. Your entire organization must shift…
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The Top Challenges to Meeting Productivity
Nearly half of HR leaders believe that meeting culture–the length, frequency, and outcomes of meetings–is a major challenge for their…
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CMO, the Toughest Job in the World: Jamie Gier on Marketing Smarts [Podcast]
Jamie Gier joins us for this episode of Marketing Smarts to talk about what the event industry looks like in…
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What Is Curated Content? Eight Things to Know [Infographic]
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can…
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How Creative Digital Experiences Will Save Us When Third-Party Cookies Crumble
When cookies are no more, we’ll need to get data directly from customers. The best way to do that? Offer…
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It’s Time the Communications Department Is Seen as a Revenue Generator
PR seems firmly tied up in a company’s brand reputation vs. money-making ventures. But that perception needs to change, argues…
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LinkedIn Data on Marketing Jobs: ‘The Great Reshuffle’ Is Real
The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research…
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