Content Marketing

Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts [Podcast]

Ursula Ringham, head of global influencer marketing for SAP, joins us to talk about influencer marketing, building communities, and going…

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The Power of Writing Your Story [Infographic]

Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus…

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Five Don’ts for Using Your Podcast in Amplified Marketing

Marketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But there is no…

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Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy

Data-based insights, including sales metrics, are crucial in B2B marketing–but which types will rise above the level of vanity metrics…

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The State of B2B Content Amplification

Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge. Read…

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How Marketers Can Create Better Sales Content

How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more…

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What B2B Firms Use Marketing Agencies For

B2B firms are most likely to turn to marketing agencies for help with search engine marketing, social media management, brand…

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LinkedIn Content Engagement Benchmarks [Infographic]

Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend…

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