Content Marketing
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Adapting Marketing Measurement to a Post-Cookie World [Infographic]
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality. Read the full article at MarketingProfs
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Seven Results-Driven Paid Strategies for B2B Marketing
You’ve been throwing free content at people, and they’re not engaging with it. You’re exhausted. Your CEO agrees: It’s time…
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A New Approach to Social Media: Aaron Templer on Marketing Smarts [Podcast]
It’s time for marketers to approach social media in a new way. According to Aaron Templer, the way we’ve been…
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12 Tech Trends to Watch in 2022 and Beyond [Infographic]
This infographic provides an overview of 12 technology trends and explores why each matters. Read the full article at MarketingProfs
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Nine Ways Social Media Contributes to Business Growth
Status update: social media marketing can no longer be ignored. But it’s about more than a mere online presence. Using…
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Five Tips for Managing Crisis Communications
Ahh! Crisis! What now? Before you attempt to communicate with the outside world, your internal crisis management must run smoothly.…
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Global Spend Trends for Out-of-Home and Cinema Advertising
Marketers’ return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. Read…
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Four Ways Marketers Can Look After Their Mental Health [Infographic]
This infographic explores four ways to maintain happiness and creativity: being mindful, setting boundaries, getting enough rest, and celebrating wins.…
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How to Conduct Effective Audience Analysis in Six Steps
It’s impossible to connect with a crowd of faceless nobodies. You have to know whom you’re marketing to if you…
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Email Marketing Benchmarks: Trends From 2021
Apple’s Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction…
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