Content Marketing
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Podcasting for B2B Marketing Thought Leaders
Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity…
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Seven Perks of B2B Marketing and Sales Alignment [Infographic]
This infographic looks at seven perks of Marketing and Sales alignment, including how it drives better marketing strategies and faster…
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B2B Product Strategy: How to Market to Both Enterprise and Self-Serve Customers
B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell…
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B2B Marketers’ Biggest Demand Generation Challenges
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according…
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How to Create Automated Data Studio Reports for Campaign Performance
Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to…
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CMO Survey: The Biggest Obstacles to Growth in 2022
Chief marketing officers cite talent/labor issues, supply chain issues, and inflation as the biggest potential obstacles to growth in 2022,…
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How Brands Should Engage on Twitter [Infographic]
This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone,…
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Four Ways to Give Your Podcast a Creative Boost [Infographic]
This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to…
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Third-Party Cookies in Chrome Will Soon Be Gone. Are You Ready to Act?
We all know that the death of third-party cookies is imminent. But have we considered how to plan for other…
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Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts [Podcast]
Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of…
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