Digital Marketing
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How to Stop Shiny-Object Syndrome in B2B Marketing (Article 2 of 3)
New marketing platforms pop up every day, but every shiny new tactic isn’t necessarily right for your company. Our second…
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The State of Creative Operations in 2021 [Infographic]
Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads,…
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The Top Areas of B2B Marketing-Sales Alignment That Need Improvement
B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas…
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Top 5 Advertising Trends to Watch Right Now
The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new…
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Reduce Customer Churn and Maximize Revenue: It’s Time to Let AI Do the Work
Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the…
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Brand Voice in 2021: More Important and More Difficult [Infographic]
Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone…
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Eight Lessons Learned From Giving 100+ Webinars
Webinars are more prevalent than ever, and that won’t change any time soon. To reduce hiccups and improve the experience…
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Global Ad Spend 2021-2022: Where Budgets Are Going
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021,…
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Growth, Brand, and Retention Problems? You Might Be Panic Marketing (Article 1 of 3)
If you’re having trouble aligning departments or meeting your goals because you’re always chasing a new marketing buzzword, you could…
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The World Is Looking for Thought Leaders. Could You Be One of Them?
Standing for something is good for business these days. But how do you go beyond merely sharing company values to…
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