Digital Marketing
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Your Guide to Co-Marketing
You don’t have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified…
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Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts [Podcast]
Sometimes strategic marketing means putting your budget somewhere that isn’t your own products. FoodStory Brands CMO Jay Whitney recounts his…
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Six Tips for Getting Started With B2B Social Media Advertising [Infographic]
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising. Read the full…
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Four Ways to Ensure Your Virtual Events Are Media-Friendly
Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other…
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Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI
New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs…
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The Top Challenges Marketers Face in Executing Data-Driven Strategies
Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to…
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The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy
Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and…
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What People Use Their Smartphones for While at Work
People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their…
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Four Techniques for ‘Story-Splitting’ Your Marketing [Infographic]
Discover how to achieve agile marketing through four story-splitting techniques: By length, audience, channel, and detail. Read the full article…
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What B2B Marketers Need to Know About Core Web Vitals
For a website to rank high on Google, it has to meet certain performance standards. But what are those standards?…
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