Digital Marketing
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Eight Graphic Design Trends That Will Define 2022 [Infographic]
Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for…
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CTV Scale Is Here, So Where Are B2B Advertisers?
CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace…
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Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]
How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with…
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Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]
This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed,…
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How Senior Marketers Set Their Budgets
The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based…
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Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success
Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the…
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You Don’t Close a Deal, You Open a Relationship
Today’s business is no longer about getting new logos and ringing the sales bell–it’s about keeping the customers you have.…
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Why B2B Brands Face Unique–and Sometimes Self-Inflicted–Email Deliverability Challenges
Email deliverability can feel out of your control–particularly for B2B brands, which operate in unique ways that can affect inbox…
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The Top Areas Where Martech Tools Could Be Improved
Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations,…
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Four Hiring Trends Marketing Managers Need to Know [Infographic]
This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand…
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