Digital Marketing
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Website Conversion Trends Every Marketing Professional Should Know About
The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But…
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The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]
Upcoming B2B Forum speaker Mitch Joel talks about “The Great Compression” of business technology, the future of remote work, branding…
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The Pros and Cons of Automation for Small Businesses [Infographic]
Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for…
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How Companies Can Use Digital Brand Ambassadors for B2B Influencer Marketing
No one can argue the effectiveness of influencer marketing. But what if you could create your own influencer? Here’s how…
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Marketing Automation: Seven Machine-Learning Use Cases
The marketing world is abuzz with the benefits of AI and machine-learning, but how do you bring them from theory…
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Does Including Video on Site Landing Pages Boost Conversions?
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to…
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Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results
Agile marketing has gained traction by enabling marketers to adapt more quickly in an uncertain environment. But switching to Agile…
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2022 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in…
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10 Web Design Trends for 2022 [Infographic]
Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in…
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The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast]
Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through…
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