Digital Marketing
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The Benefits of LinkedIn for B2B Marketers [Infographic]
This infographic from the LinkedIn’s Marketing Solutions team provides three key reasons why the social network is great for B2B…
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Three Ways to Build Long-Term Relationships With Your Customers
In a world that depends on digital engagement, it’s not enough to have a great product or service. Businesses must…
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How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts [Podcast]
Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand (AVOD), creating brand-safe content for kids,…
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Five Useful LinkedIn Hashtags for Marketers [Infographic]
Using hashtags can be an effective way to boost the reach of your LinkedIn posts. This infographic explores five hashtags…
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Objective Product Data: An Underrated Driver of Trust and Storytelling
Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in…
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How to Kickstart a Growth Marketing Automation Strategy
Marketing automation has gained a lot of traction in recent years as digital engagement has increased. But once you have…
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The Hybrid Future: How B2B Events Are Evolving
Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming…
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How to Use Video to Provide a Better Customer Experience
Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here’s how to use…
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Enterprise CMO Survey: How Marketing Ops Could Improve
CMOs at large companies say better integration of martech solutions is the top area they’d like to see their marketing…
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A Workflow for Creating Influencer Brand Posts [Infographic]
This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps…
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