Digital Marketing
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Virtual Events: 18 Ways to Rock at Virtual Engagement and Prove Value to Event Sponsors
Virtual events are here for the long term. But it’s become clear that engagement of virtual attendees isn’t the same…
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How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts [Podcast]
Rajkumar Venkatesan, co-author of “The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing,” gives us…
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The 50 Most Searched for HR Questions on Google [Infographic]
Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services. Read…
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How the Pandemic Has Changed Marketing
Most marketers say the COVID-19 pandemic has had an impact on everything, from their organizational priorities and which channels they…
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Ad Tech Failed the Middle Market. When Will We Learn?
Today’s major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply…
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What’s Next: Navigating the New Marketing Event Landscape
Digital transformation affects everything from transportation to healthcare to our social connections. Are events next? This article explores the possible…
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So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy
Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents…
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The Biggest Benefits of Intent Data for B2B Marketers
B2B marketers say the most impactful uses for intent data are advertising, customer account expansion, and account identification, according to…
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How to Succeed With Video on 6 Popular Social Networks [Infographic]
This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube,…
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How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach
Social media can no longer be the job of only one department or outside agency; integration is the key to…
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