Digital Marketing
-
How to Turn Your Organization Into an Innovation Powerhouse: Carla Johnson on Marketing Smarts [Podcast]
Keynote speaker, author, and storyteller Carla Johnson offers insights from her book “RE:Think Innovation: How the World’s Most Prolific Innovators…
Read More » -
What B2B Tech Marketers Want From Martech Solutions
B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear…
Read More » -
Five B2B Video Marketing Tips to Boost Sales in 2021
The use of video in content marketing is becoming increasingly vital to B2B businesses. Create the best possible videos to…
Read More » -
Five Tips for Choosing the Perfect Martech Stack
Although marketing leaders have traditionally chosen a martech stack based on its features and functions, the number of new technologies…
Read More » -
Can’t We All Just Get Along? Why Sales and Marketing Need to Work Together
The relationship between Sales and Marketing at most B2B companies has often been dysfunctional, even though coordinating the efforts of…
Read More » -
Measuring Customer LTV: Marketers’ Top Approaches and Challenges
Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or extremely well, according to recent…
Read More » -
Email Marketing Stats You Need to Know [Infographic]
Did you know that 87% of organizations use email to distribute content? That’s just one of data points related to…
Read More » -
How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts [Podcast]
Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization–from the boardroom to the email…
Read More » -
Building Your Email Newsletter Is a Marathon, Not a Sprint
A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There’s…
Read More » -
How to Be a Career-Changing Mentor [Infographic]
How can you become an excellent mentor at work? This from Intuit Mint covers the basics of ensuring mentorship is…
Read More »