Digital Marketing
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So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
It’s easy to get overzealous and dive into every new social media app that people are using, but some platforms…
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Rebranding: Five Steps to Building a Story of Evolution and Growth
Rebranding usually involves much more than just changing your color scheme or logo. A successful rebrand requires a companywide soul-searching…
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Marketing Budgets: Spend Drops Relative to Revenue at Enterprises
Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner. Read…
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How Employee Advocacy Can Improve Your Content Marketing Performance
Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your…
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What B2B Buyers Want From Vendor Websites
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and…
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The State of Gender Diversity in Marketing Roles [Infographic]
Women are well represented in marketing in North America across all career levels, according to recent research from LinkedIn Marketing…
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No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days… Without Killing Yourself
No time to create new content? Never fear: It’s possible to take a single webinar and create nine additional pieces…
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Storytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast]
MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve…
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The Power of ‘Smarketing’ (Marketing and Sales Alignment) [Infographic]
Getting your marketing and sales teams on the same page–aligning them around a common revenue goal–can have a huge payoff.…
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Five B2B Influencer Marketing Guidelines for Brands
Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here…
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