Digital Marketing
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Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts [Podcast]
Ursula Ringham, head of global influencer marketing for SAP, joins us to talk about influencer marketing, building communities, and going…
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The Power of Writing Your Story [Infographic]
Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus…
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Five Don’ts for Using Your Podcast in Amplified Marketing
Marketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But there is no…
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Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy
Data-based insights, including sales metrics, are crucial in B2B marketing–but which types will rise above the level of vanity metrics…
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The State of B2B Content Amplification
Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge. Read…
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How Marketers Can Create Better Sales Content
How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more…
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What B2B Firms Use Marketing Agencies For
B2B firms are most likely to turn to marketing agencies for help with search engine marketing, social media management, brand…
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LinkedIn Content Engagement Benchmarks [Infographic]
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend…
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How B2B Buyer-Level Intent Discovery Will Accelerate Sales Outcomes
On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of…
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What B2B Retailers Have on Their Wish Lists for 2020
This post was originally published on the Marketing Insider Group blog, our 4th in a series exploring B2B content consumption…
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