Digital Marketing
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How to Take a Demand-Generation-Driven Approach to Content Marketing
How do you know you’ve created a great piece of content? Pageviews? Social shares? Those are nice, but we really…
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How Employers Can Foster a Stronger Culture and Reduce Burnout
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a…
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Four Social Media Design Trends for 2022 [Infographic]
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel…
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More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates
Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But…
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Creative Best Practices for TikTok [Infographic]
Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct…
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How to Align Content to the Buyer’s Journey for Increased Conversions
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your…
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The Top Benefits of a Data-Driven B2B Demand Gen Strategy
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences,…
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Four Things You Should Know About Email List Validation
You’ve obtained a prospect’s email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce…
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Does Your Website Really Need That? Five Elements to Rethink
Remember the early days of the Web when we’d throw everything possible onto a website just because we could (RIP…
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The State of B2B Marketing Training
B2B marketers are participating in professional training, but too often it’s not helping them improve business results, according to recent…
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