Digital Marketing
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The Positives and Negatives of Working From Home
People who have been working from home because of the pandemic say teleworking has made it easier to balance their…
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The Rise of the Self-Service B2B Buyer
B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their…
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Five Types of Content to Include in Your Sales Enablement Playbook
So… you’re relatively new to content marketing. You keep hearing about “sales enablement.” What exactly is that? And what content…
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Five Trends That Will Dominate Influencer Marketing in 2022 [Infographic]
What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing…
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What to Do Before You Launch: Jimmy Rose on Marketing Smarts [Podcast]
Before you create a product, you have to create an audience, advises Jimmy Rose of Content Snare. Product creation is…
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The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations
PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four–and how…
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How to Elevate Your Social Media ROI [Infographic]
The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to…
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How Effective Are Marketers at Running Different Types of Events?
Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according…
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Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection
How can email automation work when we don’t know, because of Apple’s new privacy rules, whether a recipient has actually…
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The Purpose of Content Marketing for B2B vs. B2C Brands
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ…
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