Business
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Why We Launched the Open B2B Lead Gen Marketplace
Last Tuesday, we launched the open B2B lead gen marketplace, the first and only bid-based auction platform for Marketers. It’s…
Why First-Party Data is Hugely Important in 2021 (and Beyond)
The discussion around data and data privacy can be quite muddy. At its core, data privacy is about intent and…
How ABM Positions Your B2B Business for Success in 2021
In the past year, ABM has become one of the hottest topics in all of B2B Digital Marketing. Wordtracker gives…
How COVID-19 Increased B2B Content Consumption by 22%
It’s our favorite time of the year: Report season. For the past 5 years, we’ve been sharing first-party backed content…
The 3 Things Your B2B Content Needs to Succeed in a Post-COVID World
When we encounter the unknown, we usually do so very cautiously. In March 2020, when “The Pause” came upon us,…
The Future of B2B Lead Gen Has Arrived
B2B Marketers have a problem. This problem affects you, your business, and your clients. The sad part is you may…
What B2B Retailers Have on Their Wish Lists for 2020
This post was originally published on the Marketing Insider Group blog, our 4th in a series exploring B2B content consumption…
How B2B Buyer-Level Intent Discovery Will Accelerate Sales Outcomes
On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of…
Next Generation Account-Based Marketing Strategy: Moving Beyond the Account to the Individual Stakeholder
Account-based marketing was once a manual and time-consuming game of connect-the-dots. Now, with data and automation, marketers can move beyond…
How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts [Podcast]
AJ Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do’s and don’ts, the common errors…